A digital media manager is usually an advertising sales specialist who develops and implements marketing campaigns on digital media platforms. Most digital media managers work very closely with copywriters, designers, photographers and other media specialists to make a company’s online presence more established via social networking and other forms of internet marketing. Digital media can mean any number of things. It can be video, images, text, or something in between. Digital media managers usually handle all the components involved so that a company’s online reputation can continue to thrive as people begin to learn about the different services and products that the company has to offer.
Digital media marketing campaigns can encompass many aspects of a business’ online presence. Digital media is also referred to as e-commerce marketing or internet marketing. These include everything from website design to search engine optimization to pay per click advertising campaigns and viral marketing efforts. Digital media has allowed many businesses to reach more potential customers. Without digital media management, it would be difficult for small companies to establish themselves and gain enough traction in their chosen industry.
For small businesses, the role of a digital media manager might seem simple. There are so many different websites to manage, there’s just too much content! And surely, all these sites need to be optimized so that they’re both search engine and visitor-friendly. But for some companies, it might turn out as more of a burden than a help. This is where the role of a digital media manager becomes valuable.
Digital media specialists are also called Digital Communications Professionals or Digital Media Managers. In addition to holding a bachelor degree in marketing, these professionals have a master’s degree or Ph.D. in Digital Media Management. They may also have other degrees such as communications or media management. Digital media managers can usually hold their job without prior management experience, since most companies prefer to hire someone with at least one year of experience in their industry. Some companies prefer to hire an intern, or a graduate student who has already obtained formal education in marketing or in Digital Media Management.
Digital media managers must have a thorough understanding of the entire spectrum of Digital media, from advertising to search engine optimization. They should know how to optimize content for both readers and search engines. Digital media managers should have strong leadership skills because most of their tasks revolve around the creative aspects of Digital media design. They will work closely on the company’s marketing strategy to improve visibility and marketability of websites. Digital media managers must also have good communication skills, as they frequently give speeches and conduct meetings.
The requirements for entry are very limited. You need a high school diploma or GED. You can apply if you have worked as an intern or assistant for a design firm or website design company. You need to have some experience of marketing or sales, and you should be very organized. Most digital media managers start out as interns.
Digital media professionals need to know how to make online videos, podcasts, and social networking sites more engaging for users. Digital media managers should also be good communicators. They often act as business partners with other employees. Digital media managers also are involved in the creation of marketing campaigns, online promotions, customer service, and website development. When digital media managers decide to leave their current jobs, they often look for opportunities where they can contribute more to a successful company, or where their services could be utilized to further the goals of the company.
Digital media professionals who want to pursue careers in Digital media management should consider their communication skills, entrepreneurial skills, analytical abilities, market knowledge, technical abilities, writing abilities, and their work ethic. It helps if a person has worked in a similar position in the past, but it is not necessary. You also do not have to have previous experience in marketing, social marketing, or analytics. Those who had had a successful marketing campaign in the past, as well as those who understood what it takes to run a successful marketing campaign, will most likely be the best qualified to become a Digital media manager.