5 Unique Value Providers of Social Media Management
The benefits of social media management aren’t just for businesses and marketers though. Even small business owners and self-workers can take advantage of the many social media management benefits to boost and expand their business. If you’re interested in social media management, then read on to see what tools are out there today. Here are 25 of the best social media management resources available.
Twitter: The social network that is currently going well beyond its U.S. roots continues to expand with very interesting features. It has an incredibly active user community and offers simple tools and analytics to track and manage your social media accounts. The platform allows you to keep abreast of your social flow within your industry and across various platforms. With the integration of third-party applications you’ll be able to access important data, such as demographics, geographic information and even purchase history from your followers and public. Twitter also recently launched a brand new application that helps businesses connect to their social network users and provides useful analytics and reporting.
YouTube: YouTube is one of the most used social media management platforms by millions of people. It’s easy to upload video content, share images and generally interact with millions of viewers each day. YouTube also offers third-party applications that you can use within the site itself. You can embed YouTube videos and share your customized pages on other social platforms. The newest addition to the social media management landscape is the beta YouTube channel. It offers a unique opportunity to reach out to your audience on a more personal level.
Content Calendar: This social media manager allows you to organize and manage your content calendars across all of your social media accounts in one place. You can create a daily overview of your content calendars for the coming week or month. You can also go into greater detail for specific keywords or regions. The content calendar gives you the ability to quickly identify your top stories, activities and important links across all of your social media accounts. This feature is great for any business that wants to be in front of their audience and has the ability to engage with their audience.
Social Media Metrics: Social media management tools provide the opportunity to connect your customers to your business. In order to get the most from your social media management tools, it’s important that you have access to information about how your customers are engaging with your content. With this in hand you’ll be able to ensure that you’re reaching out to your target audience. Many marketers have discovered that connecting with their audience on all of their social media accounts has far more benefits than simply reaching out to a specific audience. For example, many marketers are discovering that using their pages to comment on other comments and threads will increase their overall SEO visibility. It can even lead to increased engagement and brand recognition.
WebFX: Using digital marketing solutions has become a necessity for any online marketer that wants to remain competitive in today’s marketplace. The ability to integrate web content into your web pages has become standard practice for many webmasters that have found the benefits of social media management tools far too appealing to ignore. However, many marketers are finding that web FX solutions can provide them with even greater benefits by enabling them to create a cohesive design that ties all of your social media accounts together in one cohesive design. Web FX offers social media marketers an exceptional opportunity to enhance the design of their pages and ensure that they are clearly engaging with their audience.
Single Page Design: Many social media management solutions now offer the ability to create a single page for your site with several links to your other pages. You can use this setup to gain a deeper understanding of how you want your visitors to engage with your products and services. A Single Page Design also offers you a great opportunity to learn more about your target audience and learn more about what they like or dislike when they are surfing through your site. Learning more about your target audience will enable you to make better choices about what products and services to offer to your audience and this will in turn drive more revenue and business to your business.
Enterprise Pricing: Many social media marketing experts are touting the benefits of using a post planner tool that allows them to quickly determine the most cost effective strategies for their business. A post planner is a unique way to determine the profitability of your strategies in a timely manner. Not only does it offer marketers an opportunity to quickly measure the ROI of their strategies; it enables them to also create custom post planning layouts that feature a targeted branding strategy that fits the specific needs of their business.